"Everybody has a plan until they get punched in the mouth." - Mike Tyson
Typically, startup organizations will take a product to market focusing on the product, service, or technology without attention paid to the actual execution of selling it.
Traditional product commercialization efforts often amount to little more than a “build it and they will come” approach to growth, which is about as effective as one would expect, yet when they don't come, it's "a punch in the mouth."
Consequently, many companies are only modestly successful in their early growth efforts, and they seek funding before fully exploring the existing opportunities afforded by their sales model.
Let's face it, a typical entrepreneur knows everything about the company’s products and technology, but they are unable to tell sales strategy from sales execution. The difference between the two is unclear for many.
Strategy is what to do; execution is how to do it. That's where Sell and Thrive comes in.
Sell and Thrive will help with the fundamentals of creating a fully optimized, efficient sales machine. We focus on the nuts and bolts of creating your sales engine, then execution.
We create the sales model, build out the sales team, choose the right CRM system, configuring and implement. We'll assign territories and quotas, and create compensation plans that actually enable sales reps to over-achieve.
Once we have that in place, we'll need to build a pipeline. Then manage and accurately forecast, so that the pipeline evolves into wins, not stalls or losses.
Along the way, we will identify sales objections and landmines before they kill your deals. We can do that. Been there, done that.
To enable your company to thrive, you'll need help in conducting the post sales campaign analysis. Why did you win? Why did you lose? Leverage the IQ points of the executives at Sell and Thrive to execute on your vision. A vision without a plan is a dream. A plan without execution is, well... you get it.
Give us a call.